Understanding keyword density

Just as much as the words “Search Engines” has become popular the words “keyword density” has tagged along. This is because these words go hand in hand when it comes to search engines and search engine page results. In a literal note, keyword density is defined as the number of times a certain keyword or phrase is being used on web pages in comparison to the total number of words on the said webpage. When we talk about search engine optimization, keyword density is one of the main reasons and one of the determining factor for the relevance of the web page and in the late 1990’s this has been the basis for the rankings on the different search engines.

Understanding keyword density

Since the main goal for companies and those running web pages is to be on the top in the ranks of the different search engines, companies have abused this keyword density. This is done when they repeatedly use the keywords on their page unnecessarily to be able to just top the ranks of the search engines. Thus the word “keyword stuffing” has been coined.

Now it has been a main requirement for most search engines to have a maximum of nine to fifteen percent of keyword density on a certain page so that you won’t be considered to be doing keyword stuffing. When you are found to be violating this, keyword search engines often penalize and even cause your webpage to be totally banned from their search engine’s page results.